Marketing and Public Relations Director

Company: The Judge Group
Location: New York
Posted on: April 18, 2024

Job Description:

Our client, a top spirits/wine portfolio company, is currently adding a Marketing and Public Relations Director. Will manage global team and be very centric on PR, marketing communications, Media relations/press releases, partnering with influencers, brand strategy, new product launches in the marketplace.Based hybrid (3 days in office) in NY or Atlanta. Adult beverage experience a MUST (can be blend of supplier and agency). Position will report directly into the CEO and COO.
Bonus on top of base salary posted. SUMMARY: Develops, manages, and coordinates strategic media and public relations programs; manages the activities and operations of marketing & communications department and staff.DUTIES AND RESPONSIBILITIES: --- Develops and implements long- and short-term public relations plans to meet company goals and objectives. --- Manages proactive media relations strategy designed to cultivate relationships with targeted media and generate publicity that increases company awareness. --- Conceptualizes and manages story angles and materials used in pitching targeted media. --- Manages preparation of all press and strategic documents including but not limited to press releases, press kits, articles, case studies, and bylined articles. --- Manages company press clippings, publication library, and contact database.
--- Organizes and maintains a master calendar of all public relations and media events. --- Develops results measurement matrix for projects; analyzes, assesses, and reports on effectiveness of projects and campaigns. --- Manages budgets for all projects. --- Manages and oversees activities with other department managers/staff to maximize public relations effectiveness. --- Develops and manages media training and interview preparation and provides feedback and counsel after media interviews. --- Assigns duties and monitors quality of work; assures staff conforms to organizational policies and procedures and government regulations. --- Provides day-to-day guidance and oversight of subordinates; actively works to promote and recognize performance. --- Keeps up to date on overall activities of the team, identifying problem areas and taking corrective actions.SUPERVISORY RESPONSIBILITIES: --- Directly supervises employees within the Marketing & Communications departments.
This currently includes teams based in the UK, New York, and Atlanta. --- Directly supervise employees within the Digital Marketing & Ecommerce department, which includes three remote employees based in the US. --- Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.--- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.QUALIFICATIONS: --- Bachelor's degree (B.A.) or equivalent --- 7+ years related experience --- Demonstrated proficiency in supervising and motivating subordinates--- Excellent written and oral communication skills --- Excellent presentation skills --- Strong organizational, problem-solving, and analytical skills --- Ability to manage priorities and workflow --- Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm--- Ability to work independently and as a member of various teams and committees--- Proficient with Windows and Mac operating systems, all major social media platforms, and PR databases, and MS Office programs. --- Proven ability to handle multiple projects and meet deadlines --- Strong interpersonal skills. --- Ability to deal effectively with a diversity of individuals at all organizational levels. --- Creative, flexible, and innovative team player --- Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization --- Ability to direct and recommend cost-effective creative solutions --- Ability to communicate effectively and persuasively in writing. --- Passion, enthusiasm, focus, creativity, and a positive outlook. --- Professional appearance and demeanorCOMPETENCIES:
--- Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
--- Interpersonal Skills--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
--- Leadership--Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others. --- Managing People--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
--- Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.Please send qualified resume to:
lwertman judge.com

Keywords: The Judge Group, Bayonne , Marketing and Public Relations Director, Advertising , New York, New Jersey