Director, Product Marketing, Orchestration and Platform

Company: Braze
Location: New York
Posted on: April 18, 2024

Job Description:

WHAT YOU'LL DO
Braze is looking for an experienced product marketing leader to join our Marketing team. The Director, Product Marketing - Orchestration + Platform will be responsible for owning the go-to-market strategy and narrative for our platform products, features, and partner integrations, specifically focusing on our AI and orchestration capabilities. As we strive to accelerate our growth in the coming years, we're looking for an enthusiastic marketer to position and drive the success of our holistic platform strategy.
In this role, you will lead a team and build the infrastructure necessary to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new platform products and features to market, serve as the resident GTM expert for platform products, amplify our platform story through marketing campaigns and collateral, and enable GTM teams.
The ideal candidate must be a world-class problem solver, be able to translate technical concepts into simple stories, and be comfortable leading in a fast-paced, dynamic environment. Key performance indicators include pipeline generation and maturation, deal velocity, win rates, ACV, market leadership, and product adoption.
Responsibilities:

• 
  
• Coach, lead, and build a team of product marketers;
  
• Create compelling, differentiated messaging and positioning, with a clear understanding of customer use cases/persona and the core capabilities of our platform;
  
• Closely partner with product management to ensure we are delivering on end-to-end scenarios that meet customer needs and to execute well-received product/feature launches;
  
• Stay abreast of industry news and events, industry analyst reports, and social activity to educate key internal constituents and drive awareness/demand;
  
• Deliver key messages that enable our marketing team and PR agencies to execute relevant digital and event-based campaigns and programs;
  
• Develop tools and training to support the full sales cycle. This includes product demonstrations, sales training and technical content, as well as delivering competitive intelligence to the field and marketing organizations; and
  
• Work closely with our tech partnership, alliances partnership, and product management teams to identify industry trends and amplify go-to market opportunities across our ecosystem.
  
  WHO YOU ARE
  
  • 
    
  • A strong background in a product marketing, solutions marketing or product management role, including prior experience managing product marketing teams;
    
  • The ability to think strategically and develop comprehensive, data-driven go-to market plans;
    
  • Excellent written and verbal communication skills, with a track record of writing compelling content and presenting to executive audiences;
    
  • Strong technical literacy with the ability to simplify complex concepts;
    
  • The ability to think creatively about new and fun ways to engage current customers to both upsell/cross sell and drive adoption;
    
  • The ability to synthesize complex ideas into actionable recommendations for senior executives; and
    
  • A hungry, infectious personality: we're looking for someone determined and excited to drive success.
    
    Even better:
    
    • 
      
    • Experience in B2B marketing, with exposure to both SMB and enterprise businesses
      
    • Experience with Martech/CDP/rETL software
      
      For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $160,000 and $184,000/year with an expected On Target Earnings (OTE) between $200,000 and $230,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
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Keywords: Braze, Bayonne , Director, Product Marketing, Orchestration and Platform, Advertising , New York, New Jersey