Marketing Director
Company: ForceBrands
Location: Bayonne
Posted on: July 29, 2022
Job Description:
Office Location: Bayonne, NJThe Director of Marketing develops
and executes comprehensive marketing plans and programs, both short
and long-range, to support sales, revenue, and profit objectives of
the organization. The Director of Marketing will develop, direct,
and champion the strategic role of the brands by developing and
executing national and regional consumer marketing programs
consistent with customer sales strategies and tactics designed to
grow brand expansion, market share, dollar and case volume, and
profitability.JOB RESPONSIBILITIES:
- Researches, analyzes, and monitors financial, technological,
and demographic factors to capitalize on market opportunities and
minimize the effects of competitive activity
- Develops and manages marketing operating budget by brand
- Plans and oversees advertising and consumer promotion
activities including print, online, electronic, and direct
mail
- Evaluates and recommend channel development program
- Oversees the development and execution of product positioning,
packaging, and pricing strategies to produce the highest possible
long-term market share
- Align resources and priorities consistent with the business
strategy
- Achieves satisfactory profit/loss ratio and market share in
relation to standards and industry and economic trends.
- Ensures effective control of marketing results, and takes
corrective action to guarantee that achievement of marketing
objectives fall within designated budgets.
- Monitors competitive products and marketing activities
- Ability to successfully lead, guide, direct, and develop
marketing colleaguesJOB REQUIREMENTS:
- Bachelor's degree is required; a Master's degree in Business
administration, Marketing, or a related field is preferable
- Minimum of 7+ years experience in the beverage or CPG industry
with significant exposure to brand-building activities
- Experience leading a team
- Exceptional skills in Marketing leadership and brand strategic
thinking
- Excellent verbal, written and listening communication
skills
Keywords: ForceBrands, Bayonne , Marketing Director, Executive , Bayonne, New Jersey
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