Marketing Director

Company: ForceBrands
Location: Bayonne
Posted on: July 29, 2022

Job Description:

Office Location: Bayonne, NJThe Director of Marketing develops and executes comprehensive marketing plans and programs, both short and long-range, to support sales, revenue, and profit objectives of the organization. The Director of Marketing will develop, direct, and champion the strategic role of the brands by developing and executing national and regional consumer marketing programs consistent with customer sales strategies and tactics designed to grow brand expansion, market share, dollar and case volume, and profitability.JOB RESPONSIBILITIES:

• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity
• Develops and manages marketing operating budget by brand
• Plans and oversees advertising and consumer promotion activities including print, online, electronic, and direct mail
• Evaluates and recommend channel development program
• Oversees the development and execution of product positioning, packaging, and pricing strategies to produce the highest possible long-term market share
• Align resources and priorities consistent with the business strategy
• Achieves satisfactory profit/loss ratio and market share in relation to standards and industry and economic trends.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives fall within designated budgets.
• Monitors competitive products and marketing activities
• Ability to successfully lead, guide, direct, and develop marketing colleaguesJOB REQUIREMENTS:
  • Bachelor's degree is required; a Master's degree in Business administration, Marketing, or a related field is preferable
  • Minimum of 7+ years experience in the beverage or CPG industry with significant exposure to brand-building activities
  • Experience leading a team
  • Exceptional skills in Marketing leadership and brand strategic thinking
  • Excellent verbal, written and listening communication skills

Keywords: ForceBrands, Bayonne , Marketing Director, Executive , Bayonne, New Jersey