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Marketing Director

Company: TalentLink Solutions
Location: Bayonne
Posted on: September 12, 2022

Job Description:

Our firm is a full service independent financial services organization, with a 30-year history. We have experience and knowledge that has allowed us to grow exponentially. We are comprised of several divisions: Wealth Management, Office of Supervisory Jurisdiction, and Employee Benefits. We are over 80 advisors strong and manage approximately 2B in assets. Through our growth, we have been able to stick to our values and build a firm that people want to stay with. We are passionate about knowing each other, through business and also personally.
The Marketing Director is an important role in our organization! It's a recently upgraded role with short-term and long-term visions and opportunities. Initially, we want this person to come in and learn about our business, the different clients that we serve and familiarize yourself with the industry as a whole. From there, we expect a resource assessment and then a shift in structure to improve what we have offered historically. This is an opportunity to have a high degree of impact on Marketing initiatives moving us into the future. In addition to a well-rounded Marketing background, you will be a service-minded, creative, patient and collaborative individual!
Primary Job Responsibilities
Create and manage all print, digital, and social media content for various platforms such as Facebook, Google Business Profile, LinkedIn, Instagram, YouTube, Twitter, etc.
Possess Google Skillset Certifications including: Google Ads Manager, Google My Business, Google Analytics, Google Analytics 360
Analyze data within Google Analytics to make data driven determinations on advertising strategies and website optimization
Post and repost relevant media, comment, share, like, join and participate in groups to generate brand awareness
Develop and implement direct marketing methods and advertising strategies that will result in generating leads for client acquisition
Find creative ways to initiate customer interest across various platforms
Work with teams across the company to learn more and build content
Manage full online presence and maintain a consistent brand image across a wide array of websites, ensuring company information is consistent
Work with printing companies and graphic designers to develop company literature such as brochures, newsletters, and other relevant content
Coordinate press releases and work with news agencies, newspapers, and magazines
Execute video content strategies for various advertising campaigns on multiple platforms
Ability to onboard, train, and manage marketing team members
The role includes editorial responsibility in several key areas of promotional and business development communications
Draft, compile, edit, and proofread custom content for business communications
Vendor management
Become fluent in the brand voice and uphold brand standards across all digital touchpoints, whether executing internally or working with external agency partners
Job Requirements
Bachelor's degree
Excellent writing, editing, and proofreading skills and skilled at crafting compelling "storylines"
3 years' Digital Marketing experience
Outstanding organizational skills and attention to detail
Proficiency with Microsoft Office tools
Highly motivated self-starter with the ability to create effective marketing strategies
Proactive and positive attitude
Strong interpersonal skills: builds relationships and effectively collaborates with colleagues from adjacent teams
Maintains diplomatic communication style, while comfortably delivering direct and honest insights
Skilled at synthesizing information from various sources and quickly distilling insights and implications
Adheres to high standards of data integrity when analyzing and drawing conclusions
Strong, highly engaged people manager who enjoys mentoring junior talent
Critical thinker and problem-solving skills

Keywords: TalentLink Solutions, Bayonne , Marketing Director, Executive , Bayonne, New Jersey

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