Senior Director, Media and Organic Discovery
Company: Disability Solutions
Location: New York
Posted on: April 20, 2024
Job Description:
ABOUT THE ROLE The Senior Director, Media and Organic Discovery
is responsible for driving efficient subscriber growth through
media, digital creative, and SEO. The person in this role obsesses
over performance and understands how to build a strategy and
optimize touchpoints through the funnel- from reaching the right
audiences to driving consideration and conversion. To be
successful, the ideal candidate must possess a breadth of technical
and interpersonal skills. They are experienced in leading teams,
building strategies, driving innovation, analyzing results, and
influencing cross-functional partners in a matrixed organization.
This role reports into the VP, Growth Marketing and will lead a
team of 21. They will work closely with external agency partners
(media + creative) and cross-functional teams across the company
including Finance, eComm, Marketing Analytics, Creative, and
Product Marketing. YOUR DAILY IMPACT AT PELOTON
- Accountable for driving incremental subscriber growth at an
efficient LTV:CAC
- Oversee Connected Fitness and App media strategy
- Support annual and quarterly planning, ensuring that budget,
media mix, and flighting are optimized across and within audiences,
products, and channels
- Lead team of integrated media planners, channel strategists,
and growth creative strategists to deliver insights-driven media
plans and creative to reach and engage Peloton prospects across
touchpoints
- Partner with agencies across full-funnel channel execution (TV,
OTT, Social, Search, etc)
- Partner with Marketing Analytics, media teams, and agencies to
continuously improve performance via analysis and robust test and
learn
- Oversee Organic Discovery
- Lead team of SEO strategists to develop content roadmap and
technical improvements to improve traffic and conversion on
onepeloton.com in collaboration with eComm and Editorial
- Build out strategy to capture organic fitness interest on other
content platforms
- Partner with eComm to optimize lead capture and conversion rate
for paid and organic traffic
- Deliver plans and performance updates to cross-functional
partners and senior leadership YOU BRING TO PELOTON
- 12+ years of media and SEO experience; deep understanding of
platforms, audience activation, digital creative best practices,
measurement, and technology trends
- Proven track record of driving results; experience working for
subscription company strong plus
- Experienced team leader who knows how to motivate and support
high-performing team members
- Analytical mindset and ability to identify data-informed
insights
- High level of proficiency in Excel/Google Sheets (Looker
experience a bonus)
- Strong interpersonal and communication skills
- Excellent project management skills with attention to detail
and organization
- Flexible mindset; comfort operating in a fluid environment
- BA degree required; MBA a plus #LI-SV2 #LI-Hybrid The base
salary range represents the low and high end of the anticipated
salary range for this position based at our New York City
headquarters. The actual base salary offered for this position will
depend on numerous factors including individual performance,
business objectives, and if the location for the job changes. Our
base salary is just one component of Peloton's competitive total
rewards strategy that also includes annual equity awards and an
Employee Stock Purchase Plan as well as other region-specific
health and welfare benefits. As an organization, one of our top
priorities is to maintain the health and wellbeing for our
employees and their family. To achieve this goal, we offer robust
and comprehensive benefits including: - Medical, dental and vision
insurance - Generous paid time off policy - Short-term and
long-term disability - Access to mental health services - 401k,
tuition reimbursement and student loan paydown plans - Employee
Stock Purchase Plan - Fertility and adoption support and up to 18
weeks of paid parental leave - Child care and family care discounts
- Free access to Peloton Digital App and apparel and product
discounts - Commuter benefits and Citi Bike Discount - Pet
insurance and so much more! Base Salary Range $248,500-$323,100 USD
ABOUT PELOTON: Peloton (NASDAQ: PTON), provides Members with expert
instruction, and world class content to create impactful and
entertaining workout experiences for anyone, anywhere and at any
stage in their fitness journey. At home, outdoors, traveling, or at
the gym, Peloton brings together immersive classes, cutting-edge
technology and hardware, and the Peloton App with multiple tiers to
personalize the Peloton experience [with or without equipment].
Founded in 2012 and headquartered in New York City, Peloton has
millions of Members across the US, UK, Canada, Germany, Australia,
and Austria. For more information, visit www.onepeloton.com. At
Peloton, we motivate the world to live better. "Together We Go Far"
means that we are greater than the sum of our parts, stronger
collectively when each one of us is at our best. By combining
hardware, software, content, retail, apparel, manufacturing, Member
support, and so much more, we deliver an exhilarating fitness
experience that unlocks our members' greatness. Join our team to
unlock yours. Peloton is an equal opportunity employer and complies
with all applicable federal, state, and local fair employment
practices laws. Equal employment opportunity has been, and will
continue to be, a fundamental principle at Peloton, where all team
members, applicants, and other covered persons are considered on
the basis of their personal capabilities and qualifications without
discrimination because of race, color, religion, sex, age, national
origin, disability, pregnancy, genetic information, military or
veteran status, sexual orientation, gender identity or expression,
marital and civil partnership/union status, alienage or citizenship
status, creed, genetic predisposition or carrier status,
unemployment status, familial status, domestic violence, sexual
violence or stalking victim status, caregiver status, or any other
protected characteristic as established by applicable law. This
policy of equal employment opportunity applies to all practices and
procedures relating to recruitment and hiring, compensation,
benefits, termination, and all other terms and conditions of
employment. If you would like to request any accommodations from
application through to interview, please email:
applicantaccommodations@onepeloton.com Please be aware that
fictitious job openings, consulting engagements, solicitations, or
employment offers may be circulated on the Internet in an attempt
to obtain privileged information, or to induce you to pay a fee for
services related to recruitment or training. Peloton does NOT
charge any application, processing, or training fee at any stage of
the recruitment or hiring process. All genuine job openings will be
posted on our careers page and all communications from the Peloton
recruiting team and/or hiring managers will be from an @ email
address. If you have any doubts about the authenticity of an email,
letter or telephone communication purportedly from, for, or on
behalf of Peloton, please email
applicantaccommodations@onepeloton.com before taking any further
action in relation to the correspondence. Peloton does not accept
unsolicited agency resumes. Agencies should not forward resumes to
our jobs alias, Peloton employees or any other organization
location. Peloton is not responsible for any agency fees related to
unsolicited resumes.
Keywords: Disability Solutions, Bayonne , Senior Director, Media and Organic Discovery, Executive , New York, New Jersey
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