Art Director, Brand Creative Marketing (Brand & Partnerships)
Company: NBCUniversal
Location: New York
Posted on: April 24, 2024
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Job Description:
We create world-class content, which we distribute across our
portfolio of film, television, and streaming, and bring to life
through our theme parks and consumer experiences. We own and
operate leading entertainment and news brands, including NBC, NBC
News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations,
Bravo, USA Network, and Peacock, our premium ad-supported streaming
service. We produce and distribute premier filmed entertainment and
programming through Universal Filmed Entertainment Group and
Universal Studio Group, and have world-renowned theme parks and
attractions through Universal Destinations & Experiences.
NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely
positioned to educate, entertain and empower through our platforms,
Comcast NBCUniversal stands for including everyone. Our Diversity,
Equity and Inclusion
(https://www.nbcuniversal.com/diversity-equity-inclusion)
initiatives, coupled with our Corporate Social Responsibility
(https://www.nbcuniversal.com/csr) work, is informed by our
employees, audiences, park guests and the communities in which we
live. We strive to foster a diverse, equitable and inclusive
culture where our employees feel supported, embraced and heard.
Together, we'll continue to create and deliver content that
reflects the current and ever-changing face of the world.
At Peacock, we know life is complicated but believe entertainment
shouldn't be. We envision a more human streaming experience that
embraces the entertainment you love. Backed by 100+ years of
NBCUniversal legacy, we know how to entertain. We combine this
legacy with an insatiable itch for innovation, embracing the data
and technologies that challenge the status quo. Our team is never
done obsessing over how best to deliver excellence across
television, film, sports, news, and more.--- -
This ambition is a group effort. As challengers at heart, our
secret weapon is our talented team of big thinkers, data-driven
drivers of growth and innovation. We start by putting people first,
embracing empathy and compassion to create a more dynamic, more
fulfilling workplace and a better, more enjoyable product. As a
company, we embrace the power of transparency and inclusion. We
know the best idea can come from anywhere, so we're committed to
creating an organization where we act as one and put ego aside. We
are determined to forge the next frontier of streaming through
trust, teamwork, and talent.
The Position
Peacock is seeking an experienced, innovative, and collaborative
conceptual design leader to oversee visual storytelling, art and
design creative across the Brand and Partnerships teams. This is a
unique opportunity to be at the forefront of the next phase of the
Peacock Brand and create a brand belief system that will shape
decisions across the company and build long-lasting emotional
connections with consumers.
As the Art Director, you will be responsible for collaborating with
a team of designers (both internally + externally) and partner with
freelance ADs to develop and execute on the master brand
positioning and strategy. - You'll give the conceptual brand work
visual life and ensure all shipped work is on-brief, on-brand and
on-time.
You'll not only lead the art direction of 360, brand-centric
campaigns that will drive customer acquisition, engagement and
retention across all the channels but create and foster genuine
brand love for Peacock.
This role will partner closely with its Brand Creative, Brand
Marketing and Partnerships counterparts to maximize the impact of
marketing opportunities through breakthrough, brand-defining
creative. - The team will also work with a growing list of
best-in-class external brand partners to create the most impactful,
compelling and talked about collaborations and activations in
entertainment that will allow Peacock to unlock new channels and
engage with new audiences.
The Person
You are an experienced, ambitious, passionate design creative who
will inspire, direct and collaborate on big, bold, culturally
potent, innovative creative work that will send ripples across the
industry. You like to take big, conceptual swings on ideas that are
grounded in the needs of the business and help drive both
short-term and long-term KPIs. You'll bring a deep experience in
design and art direction principles, a compelling point-of-view and
perspective on what makes truly great work and have a natural
talent of attracting creative talent and building world-class teams
across a variety of design disciplines. You thrive on building
authentic, truly collaborative partner relationships.
You're passionate about conceptual design and animation for every
medium from digital and social assets to OOH billboards to sizzles
and hype reels to merch and everything in between.
You are entertainment and pop-culture obsessed, a master of
understanding how entertainment and content can connect with
audiences on a personal, deeper, emotional level. Whether you're a
Bravoholic or Potterhead or Dunder Mifflinite or something else,
you'll pack up that fandom and bring it here with you, wearing it
like a badge of honor. -
Required Qualifications:
8+ years of experience designing for in-house or studio/agency
partner teams; link to online portfolio of work that showcases your
unbridled design passion required
A deep design background, with a strong portfolio showcasing
expertise in concept and entertainment design, typography, layout,
form, motion design and composition
Experience collaborating with and designing for creative marketing
campaigns with best-in-class Brand partners. You've designed for
screens, live events, social, merch and multimedia spaces.
A proven history of designing breakthrough 360 campaigns across all
platforms and inspiring work for a challenger brand in order to
differentiate in a crowded marketplace.
Direct experience building relationships and collaborating with
cross-functional partners (media, marketing, creative ops),
internal creatives (CDs, writers, producers) and external agency
partners. You understand how to design for two distinct brand
identities in a unified way (Peacock + External Partner)
Desired Qualifications:
Strong track record of success attracting, building, leading and
retaining passionate and talented creative design teams and finding
best-in-class design agency partners
Proven ability to proactive solve creative problems, self-motivate
and work independently as well as collaboratively.
An exceptionally creative thinker and communicator with an
inquisitive mind that is comfortable and passionate about the
intersection of creative, strategy, media, marketing, consumer
insights and design.
Ability to influence at all levels of an organization, utilizing
interpersonal skills and the ability to work flexibly across
departments as well as manage internal and external partners in a
dynamic and high-pressure environment; able to evangelize the brand
design system & champion creative work across cross-functional
teams, including senior leadership.
Extensive experience making creative decisions in real-time based
on qualitative and quantitative research, analyzing performance
data and applying that information to creative design work
accordingly.
Strong track record of interacting and working with multiple
stakeholders and partnering collaboratively with brand creative,
marketing, partnerships, creative ops and consumer insights
teams.
Exceptional presentation, verbal, and written communication
skills.
Expert user of design software (Adobe Creative Suite, Figma, C4D,
etc.) preferred.
Hybrid: This position has been designated as hybrid, generally
contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including
medical, dental and vision insurance, 401(k), paid leave, tuition
reimbursement, and a variety of other discounts and perks. Learn
more about the benefits offered by NBCUniversal by visiting the
Benefits page (https://www.nbcunicareers.com/benefits) of the
Careers website.
Salary Range: $115,000 - $145,000 (Bonus eligible)
NBCUniversal's policy is to provide equal employment opportunities
to all applicants and employees without regard to race, color,
religion, creed, gender, gender identity or expression, age,
national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership
in the uniformed services, genetic information, or any other basis
protected by applicable law. NBCUniversal will consider for
employment qualified applicants with criminal histories in a manner
consistent with relevant legal requirements, including the City of
Los Angeles Fair Chance Initiative For Hiring Ordinance, where
applicable.
If you are a qualified individual with a disability or a disabled
veteran, you have the right to request a reasonable accommodation
if you are unable or limited in your ability to use or
accessnbcunicareers.comas a result of your disability. You can
request reasonable accommodations by
emailingAccessibilitySupport@nbcuni.com.
Keywords: NBCUniversal, Bayonne , Art Director, Brand Creative Marketing (Brand & Partnerships), Executive , New York, New Jersey
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