Associate Director, Market Research & Analysis
Company: EssenceMediacom
Location: New York
Posted on: April 24, 2024
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Job Description:
Description
North America Associate Director Research & Insights
The Opportunity
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities.
We are proud to be the global partner for Coca-Cola, a client with
whom we share both values and ambition.
In what has been called the "the biggest advertising pitch in
history," WPP was chosen to connect our talent and skills in a
truly borderless way to create an open platform that will multiply
the power of creativity for one of the world's largest and beloved
brands.
Welcome to OpenX, our transformational approach that marries WPP,
the #1 global network and largest communications holding company in
the world, with iconic Coca-Cola valued at 71 billion dollars, and,
with a portfolio of brands that includes Diet Coke, Coke Zero,
Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade among
others.
There's no magic like the one that comes from outstanding talent
collaborating across time zones, regions and markets. It is what we
call the "collective ta-da." That is why being part of OpenX is
simply a once-in-a-lifetime opportunity to join a game changer
partnership built with one goal in mind; creating the boldest, most
innovative ideas in the history of marketing.
The Role
The Coca-Cola Company (TCCC) business is divided into four main
categories: Coca-Cola, Sparkling, Nutrition, Hydration.
As an Associate Director of Research and Insights, you will work
across the TCCC portfolio, inspiring the strategies and approaches
that move the Coca-Cola business into the next realm of marketing
excellence and consumer experience. You will be capable of
collaborating closely with the E2E Strategy Director, Category
Lead, Brand Lead, Data & Tech, Commerce and Creative Strategist to
develop 360-degree integrated audience planning approaches.
You will contribute strategic thinking to client business and OpenX
Media processes and outputs, creating clarity and inspiration
around North America category charters (assignments). You will
develop insights and inputs into the client business challenges and
agency deliverables.
You will be involved from the earliest stages of the strategy
process through to campaign execution and measurement. The
Associate Director, Research and Insights is responsible for
bringing together and analyzing data from multiple sources to help
TCCC make better strategic media and communications choices rooted
in human insights.
All our people, processes and technology are united through our
focus on understanding the consumer and their behavior to derive
strategic insights that better connect TCCC to their audiences and
make our strategies more effective.
Our team uses many techniques to integrate a variety of
proprietary, syndicated, and custom data sources on consumers,
audiences, brands, and the digital landscape to connect what people
buy and use with how they consume and interact with media.
Specifically, you will:
The Associate Director of Research & Insights will report into the
Director of Research & Insights.
Key Relationships
Inter agency contacts across the WPP OpenX business, with
particular focus on:
You will bring strong leadership credentials, a proven ability to
work with clients and a track record in driving innovative research
and insights outputs. Your style will embrace the attractions and
challenges of an agency environment: you will bring the energy to
pitch in and help with whatever needs doing and the flexibility and
accessibility to work with and bring out the best in a diverse
group of WPP people and agencies.
You will stand out as a candidate for the role if you also bring:
You will be open and optimistic, with the highest standards of
personal ethics. You will have the emotional intelligence to work
collaboratively both within and outside of WPP and its
agencies.
The base salary for this position at the time of this posting may
range from $75,000 to $180,000. Individual compensation varies
based on job-related factors, including business needs, experience,
level of responsibility and qualifications. We offer a competitive
benefits package, please visit
https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for
more details.
New Business & Marketing New York, New York $job.jobTypeName
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Keywords: EssenceMediacom, Bayonne , Associate Director, Market Research & Analysis, Executive , New York, New Jersey
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