Vice President, Paid Media

Company: Zeno Group
Location: New York
Posted on: May 3, 2025

Job Description:

Zeno New York is looking for a digital paid media expert to drive existing client business and help build New York's quickly growing paid media practice within the digital team. The VP, Paid Media will be responsible for leading the strategy and overseeing execution of paid media programs across paid social, paid search, direct and programmatic display and media partnerships.This role is for an entrepreneurial candidate with a vision for the future of paid media and the role this discipline can play in both the digital and larger communications sphere. They should be excited by the opportunity to create a new and unique direction for the digital team - helping grow existing clients and new business in the health space.As a VP, Paid Media, you'll be responsible for developing integrated media strategies to support both ongoing brand storytelling and key campaign tentpole moments. They should have a specialized focus in health clients, as well as experience across B2C and B2B work, including lead gen campaigns. This candidate should be an expert at developing strategies that leverage market, category and audience insights to uncover and point to a unique path forward for our clients. This candidate should have strong presentation skills and client counsel, being able to answer tough questions in the room.In addition to strategy-building, as a VP, Paid Media, you'll be expected to drive execution from start to finish. This candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.The VP, Paid Media should also be highly analytical. They will work closely with our analytics lead to ensure we're constantly syncing up on results and ongoing optimization opportunities. Data should be at the center of everything we do - from strategy to execution to measurement.This role will help oversee a growing team of paid media specialists and be expected to cultivate additional talent. The VP, Paid Media will report into the SVP, Paid Media (Paid Media COE lead) and be a leader on the New York digital team.Responsibilities

• Drive the strategic direction, preparation, and presentation of comprehensive omnichannel media plan recommendations, including Digital (Paid Social, SEM, Programmatic Display, Video), OOH, Print, Radio, TV, and Emerging Media.
• Ensure accountability of media performance by establishing rigorous evaluation standards, proactively recommending strategic optimizations, and overseeing execution and pacing to align with client objectives.
• Oversee and ensure the accuracy of critical tactical components of media plans, including flowcharts, budget summaries, and ad tracking mechanisms.
• Develop and articulate high-level strategic points of view on media partner offerings and emerging technologies relevant to client business goals.
• Lead thought leadership initiatives and deliver insightful presentations evaluating innovative media opportunities, industry trends, and strategic areas of interest to senior-level clients.
• Direct strategic initiatives for paid publisher partnerships, including overseeing the RFP process, aligning proposals to client objectives, assessing content and audience relevancy, and delivering executive-level recommendations.
• Provide senior-level strategic oversight for client relationships, maintaining deep understanding of client business objectives, industry dynamics, products and services, key customer segments, and competitive landscape.
• Oversee financial management and stewardship of media budgets, ensuring compliance, accuracy, effective billing practices, and prompt resolution of financial discrepancies.
• Actively participate and provide senior-level strategic insights in new business pitches and key agency-wide initiatives.
• Lead, mentor, and develop high-performing media team members, clearly communicating organizational vision, managing resource allocation, fostering professional growth, and driving ongoing team performance excellence.About You
  • At least 7+ years of experience in the paid media industry.
  • Deep knowledge of the health space and counseling clients around paid media in this area.
  • Strong experience with all paid social media, including Facebook, Instagram, Pinterest, Twitter and LinkedIn.
  • Experience managing direct and programmatic display and SEM.
  • Proficiency in SEO and content marketing platforms. (BrightEdge, Moz Pro, SEMRush) a plus.
  • Strong problem-solving and natural leadership, with previous experience managing others.
  • Highly experienced with client counsel and tough client Q&A conversations.
  • Experience in numerous client presentations, with strong speaking skills.
  • Strong project management skills with experience growing and leading a team.
  • Strong understanding of performance metrics, media optimization and ability to spot trends.$135,000 - $180,000 a yearABOUT USZeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.ABOUT OUR BENEFITSHealthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance.Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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Keywords: Zeno Group, Bayonne , Vice President, Paid Media, Executive , New York, New Jersey