Director, Product Go-to-Market
Company: ShopMy
Location: New York City
Posted on: April 2, 2026
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Job Description:
Join ShopMy – Powering the Future of Digital Marketing ShopMy is
revolutionizing the future of e-commerce by building the
infrastructure for human-led curation at scale. ShopMy enables
brands to launch and scale high-impact, performance-driven creator
programs, while empowering the most influential creators to
monetize their influence and partner directly with the brands they
love. Through this operating system, ShopMy powers consumers to
discover and buy the world's best products through premium brands,
culture-driving tastemakers, and authentic human curation. ShopMy
recently became a unicorn, raising at a $1.5B valuation with
backing from Bessemer Venture Partners, Avenir Growth Capital, and
Bain Capital Ventures. If you’re excited to help shape the future
of curated commerce at the intersection of technology, culture, and
taste, we’d love to meet you. As our Director, Product
Go-to-Market, you will own our GTM releases at ShopMy end to
end—setting the narrative, building the function, and leading a
team that supports our three-sided ecosystem of Brands, Creators,
and Shoppers. This is a foundational leadership role responsible
for defining how we articulate value of our launches, position our
products, and bring new offerings to market across audiences with
distinct needs, motivations, and buying behaviors. Reporting into
our Head of Marketing, this is a high-impact role that sits at the
intersection of Product, Marketing, Sales, and Growth. You will
translate product strategy into clear, compelling stories, ensure
tight GTM alignment, and build the systems and team that allow GTM
to scale alongside the business. This role is ideal for a strategic
operator who has built GTM before, thrives in complexity, and knows
how to lead teams while staying close to the work. Roles and
responsibilities… GTM Leadership & Strategy: Own GTM strategy
across all ShopMy products and audiences, ensuring clear
positioning, differentiated narratives, and tight alignment to
business priorities. Multi-Audience Narrative Ownership: Define and
evolve ShopMy’s value propositions and messaging frameworks for
Brands, Creators, and Shoppers—balancing consistency at the
platform level with audience-specific nuance. Launch Ownership:
Lead go-to-market strategy for new products, features, and major
launches, partnering closely with Product, Growth, Brand Marketing,
Lifecycle, Sales, and Creative to drive 30-day adoption and impact.
Team Building & Management: Build, lead, and develop a
high-performingGTM team, setting clear ownership, expectations, and
standards for excellence. Audience & Market Insight: Develop deep
understanding of customer needs, pain points, and competitive
dynamics across all three audiences; translate insight into
messaging, enablement, and product feedback. Sales & Revenue
Enablement: Partner with Sales and Revenue teams to equip them with
positioning, pitch decks, talk tracks, competitive intel, and
launch context that improves conversion and deal velocity.
Cross-Functional GTM Alignment: Act as the connective tissue across
Product, Marketing, and Revenue—ensuring launches are coordinated,
messaging is consistent, and priorities are clear. Foundation
Building: Establish scalable GTM processes, playbooks, and rituals
(launch planning, messaging reviews, GTM forums) that mature the
function and raise the bar company-wide. Signal-Driven Iteration:
Use performance data, qualitative feedback, and market signals to
continuously refine messaging, GTM strategy, and audience focus.
Your qualifications… Relevant Experience: 8–12 years of experience
in GTM Product Marketing, with prior experience building or leading
GTM teams in high-growth, product-driven companies. Multi-Audience
Fluency: Proven ability to craft compelling narratives for multiple
audiences with distinct needs (e.g., B2B, B2C, marketplace, or
platform products). Strategic Leader Strong Operator: Comfortable
setting strategy, but equally capable of diving into messaging,
decks, launches, and problem-solving when needed. GTM Expertise:
Deep experience owning and leading cross-functional go-to-market
efforts for complex products. Narrative & Writing Excellence:
Exceptional storyteller and writer who can simplify complexity and
create clarity internally and externally. Cross-Functional
Influence: Trusted partner to Product, Sales, Growth, and Brand
leaders; able to drive alignment without relying on authority.
Builder Mindset: Energized by ambiguity and motivated by building
teams, systems, and structure from the ground up. High Standards:
Strong point of view on quality, clarity, and craft—and the ability
to raise the bar for the organization In compliance with New York
Pay Transparency Law, the salary range for this position is as
shown. We note that salary information as a general guideline only,
actual compensation may vary from posting based on the offer for
this role, including the scope and responsibilities of the
position, relevant work experience, key skills, education, training
and business considerations. New York Pay Range $170,000 - $200,000
USD The provided salary range is base salary, exclusive of bonus
potential or commission and is a good faith estimate of cash
compensation. ShopMy is flexible pending candidate's experience and
how our business needs evolve throughout the search. Every employee
of ShopMy receives equity on top of cash compensation! ShopMy
offers a bundle of benefits on top of being a great place to work.
Our teammates are provided benefits such as: Medical & Dental
Coverage at 70% Equity in ShopMy Flexible PTO 14 weeks of parental
leave Wellness & Social Stipend Technology Stipend Learning &
Development Stipend 401k program (3% automated contribution from
ShopMy!) Wellhub Membership Company retreats Opportunity to
monetize your influence- all employees build out a ShopMy page!
Birthday PTO
Keywords: ShopMy, Bayonne , Director, Product Go-to-Market, PR / Public Relations , New York City, New Jersey
